{"id":23218,"date":"2024-05-23T07:21:46","date_gmt":"2024-05-23T05:21:46","guid":{"rendered":"https:\/\/answear.sk\/blog\/?p=23218"},"modified":"2024-05-23T07:27:09","modified_gmt":"2024-05-23T05:27:09","slug":"marta-sawicka-o-produkty-sa-starame-premiovym-sposobom","status":"publish","type":"post","link":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218","title":{"rendered":"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010c\u00edtanie na <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">min\u00faty<\/span><\/span>\n<p><strong>Sme multibrand, a preto &#8211; na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane &#8211; vykon\u00e1vame m\u00fadru selekciu produktov, venuj\u00fac pozornos\u0165 ich kvalite &#8211; hovor\u00ed Marta Sawicka, riadite\u013eka vizu\u00e1lneho marketingu Answear.com, zd\u00f4raz\u0148uj\u00fac v\u00fdznam novej obrazovej platformy &#8222;Obliekajte svoj \u017eivot do toho, \u010do si cen\u00edte&#8220; v pozicionovan\u00ed e-commerce v segmente pr\u00e9miovej m\u00f3dy.<\/strong><\/p>\n\n\n\n<p><!--more--><\/p>\n\n\n\n<p class=\"bigletter\">V novej kampani presvied\u010dame publikum, aby &#8222;Zahalili svoj \u017eivot do vz\u00e1cnych vec\u00ed&#8220;. Ak\u00fd pr\u00edbeh sa skr\u00fdva za t\u00fdmto sloganom?<\/p>\n\n\n\n<p>Marta Sawicka, riadite\u013eka vizu\u00e1lneho marketingu, Answear: Vytvorili sme nov\u00fa komunika\u010dn\u00fa platformu pre zna\u010dku Answear, zalo\u017een\u00fa na postrehoch o jedine\u010dnosti vz\u00e1cnych produktov a d\u00f4le\u017eitosti momentov, ktor\u00e9 v\u010faka nim pre\u017e\u00edvame. Pri realiz\u00e1cii sme sa naopak zamerali na kvalitu, profesionalitu a ve\u013ek\u00fa pozornos\u0165 detailom. Chceli sme, aby nov\u00fd sp\u00f4sob komunik\u00e1cie rozpr\u00e1val pr\u00edbeh produktov, ktor\u00e9 pon\u00fakame na\u0161im z\u00e1kazn\u00edkom, jedine\u010dn\u00fdm sp\u00f4sobom.<\/p>\n\n\n\n<p>Stoj\u00ed za to zd\u00f4razni\u0165, \u017ee kampa\u0148 &#8222;Zaha\u013ete svoj \u017eivot do vz\u00e1cnyh vec\u00ed&#8220; je na m\u00f3dnom trhu ne\u0161tandardn\u00e1, preto\u017ee sa vyzna\u010duje poetickou formou odkazu. Av\u0161ak, napriek zdaniu, to ju nerob\u00ed ne\u010ditate\u013enou. Mysl\u00edm si, \u017ee publikum dokonale pochop\u00ed \u00famysel za t\u00fdmto pr\u00edbehom. Hovor\u00ed o tom, \u017ee produkty okolo n\u00e1s z\u00edskavaj\u00fa zvl\u00e1\u0161tny v\u00fdznam, ke\u010f s\u00fa s nimi spojen\u00e9 \u0161peci\u00e1lne spomienky. Napokon, v\u0161etci m\u00e1me v \u0161atn\u00edku \u0161\u0165astn\u00fa ko\u0161e\u013eu alebo ob\u013e\u00faben\u00fd p\u00e1r vysok\u00fdch top\u00e1nok.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/2024_04_26_ANSWEAR_SPRING_30SEK_16x9_1920x1080px_1920x1080_EMIS_12h51-1.mp4\"><\/video><\/figure>\n\n\n\n<p><s>Tak\u017ee kampa\u0148 je zalo\u017een\u00e1 na skuto\u010dn\u00fdch em\u00f3ci\u00e1ch a pr\u00e1ve okolo nich je postaven\u00fd kreat\u00edvny n\u00e1pad?<\/s>\n\n\n\n<figure class=\"wp-block-video\"><\/figure>\n\n\n\n<\/p>\r\n<p>\u00c1no, a \u010do viac, tento n\u00e1pad m\u00e1 dvojit\u00fd v\u00fdznam. Na jednej strane hovor\u00edme priamo o &#8222;oble\u010den\u00ed&#8220; a na druhej strane zd\u00f4raz\u0148ujeme vz\u00e1cne veci. Samotn\u00e9 slovo &#8222;vz\u00e1cne&#8220; m\u00f4\u017ee ma\u0165 pre z\u00e1kazn\u00edkov mnoho v\u00fdznamov, t\u00fdkaj\u00facich sa kvality oble\u010denia, ako aj emocion\u00e1lneho n\u00e1boja, ktor\u00fd nes\u00fa. V Answear, sa star\u00e1me o produkty jedine\u010dn\u00fdm, pr\u00e9miov\u00fdm sp\u00f4sobom, presne tak, ako si zasl\u00fa\u017eia. A pr\u00e1ve toto je pozicionovanie na\u0161ej ponuky, o ktorom chceme informova\u0165 na\u0161ich z\u00e1kazn\u00edkov.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p><s>Povedzme si viac o vizu\u00e1lnej str\u00e1nke kampane. Ako vyzer\u00e1 jarn\u00e1 reklama Answear?<\/s>\n\n\n\n<\/p>\r\n<p>Vyznamen\u00e1va sa odv\u00e1\u017enou komunik\u00e1ciou. Spektakul\u00e1rne z\u00e1bery vz\u00e1cnych momentov sa plynulo prel\u00ednaj\u00fa, vytv\u00e1raj\u00fac expres\u00edvny pr\u00edbeh a, \u010do je najd\u00f4le\u017eitej\u0161ie, zd\u00f4raz\u0148uj\u00fa jedine\u010dnos\u0165 produktov prezentovan\u00fdch v danom momente. V\u0161etko sprev\u00e1dza poetick\u00fd voice-over, \u010do je v dne\u0161n\u00fdch m\u00f3dnych kampaniach zriedkav\u00fd prvok. Pou\u017eili sme ho na rozto\u010denie m\u00f3dneho pr\u00edbehu hlasom hlavnej hrdinky spotu, Fatimy Brunengo. Je \u013eahk\u00e9 urobi\u0165 pr\u00edli\u0161 umeleck\u00e9 dielo pri tvorbe tak\u00e9hoto v\u00fdtvoru. Mysl\u00edm si v\u0161ak, \u017ee sa n\u00e1m podarilo n\u00e1js\u0165 dokonal\u00fa rovnov\u00e1hu medzi jeho poetick\u00fdmi a komer\u010dn\u00fdmi aspektmi.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p><s>M\u00f4\u017eete n\u00e1m poveda\u0165 viac o z\u00e1kulis\u00ed tvorby spotu &#8222;Zaha\u013ete svoj \u017eivot do vz\u00e1cnych vec\u00ed&#8220; a spolupr\u00e1ci s jeho re\u017eis\u00e9rkou Stellou Consonni?<\/s>\n\n\n\n<\/p>\r\n<p>Stella Consonni je etablovan\u00e1 umelky\u0148a s kampa\u0148ami pre zna\u010dky ako Gucci, Burberry a Vogue. Od prv\u00e9ho momentu som vedela, \u017ee je to t\u00e1 spr\u00e1vna osoba pre t\u00fato pr\u00e1cu. To, \u010do ma na nej zaujalo, bolo, \u017ee u\u017e od f\u00e1zy n\u00e1vrhu mala ve\u013emi osobn\u00fd pr\u00edstup k obrazovej kampani. Dokonale pochopila koncept a dok\u00e1zala riadi\u0165 vyv\u00e1\u017een\u00fd pr\u00edbeh.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Stella m\u00e1 vysok\u00fa \u00farove\u0148 citlivosti a je tie\u017e profesion\u00e1lka. Ke\u010f pri\u0161la na sc\u00e9nu, mala v\u0161etko pod kontrolou. Dokonale zorganizovala svoju pr\u00e1cu a \u00falohy \u010dlenov t\u00edmu. Bola zameran\u00e1 na tvorbu, otvoren\u00e1 kon\u0161trukt\u00edvnej kritike a pozorne po\u010d\u00favala na\u0161e pripomienky. Nie v\u0161etci \u00faspe\u0161n\u00ed re\u017eis\u00e9ri pracuj\u00fa t\u00fdmto sp\u00f4sobom. Bolo ve\u013ek\u00fdm pote\u0161en\u00edm pracova\u0165 so Stellou a m\u00f4\u017eeme obdivova\u0165 v\u00fdsledky v spote, ktor\u00fd pozicionuje Answear v segmente pr\u00e9miov\u00fdch zna\u010diek.<\/p>\r\n<p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"695\" data-id=\"23143\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/inside_3-7-1-1043x695.jpg\" alt=\"\" class=\"wp-image-23143\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/inside_3-7-1-1043x695.jpg 1043w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/inside_3-7-1-768x512.jpg 768w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/inside_3-7-1-1536x1024.jpg 1536w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/inside_3-7-1-2048x1365.jpg 2048w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/inside_3-7-1-272x182.jpg 272w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><\/figure>\n<\/figure>\n\n\n\n<\/p>\r\n<p><s>Slovo &#8218;pr\u00e9miov\u00fd&#8216; sa v na\u0161om rozhovore vyskytuje pomerne \u010dasto. Mohli by ste vysvetli\u0165, \u010do je pr\u00e9miov\u00e1 m\u00f3da v podan\u00ed Answear?<\/s>\n\n\n\n<\/p>\r\n<p>Napriek zdanlivosti sa to net\u00fdka len cenovky na polici v obchode. \u010c\u00edm vy\u0161\u0161\u00ed je cenov\u00fd segment pon\u00fakan\u00fdch produktov, t\u00fdm v\u00e4\u010d\u0161ie s\u00fa po\u017eiadavky z\u00e1kazn\u00edkov na spr\u00e1vny v\u00fdber produktov, dostupnos\u0165 zna\u010diek, ktor\u00e9 s\u00fa aktu\u00e1lne v dopyte a celkov\u00fd n\u00e1kupn\u00fd z\u00e1\u017eitok. V Answear chceme na tieto potreby reagova\u0165 \u010do najlep\u0161ie. K\u013e\u00fa\u010dov\u00fdm aspektom je pr\u00e1ve v\u00fdber zna\u010diek. Roz\u0161irujeme na\u0161e portf\u00f3lio o zna\u010dky z vy\u0161\u0161\u00edch segmentov a produkty, ktor\u00e9 s\u00fa popul\u00e1rne aj jedine\u010dn\u00e9. Aby sme to dosiahli, otv\u00e1rame pr\u00e1ve Answear Concept Store v Norblin Factory vo Var\u0161ave.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p><s>Pre\u010do sa Answear, jedna z najdynamickej\u0161ie sa rozv\u00edjaj\u00facich e-commerce platforiem v Po\u013esku, rozhodla pred\u00e1va\u0165 v kamenn\u00fdch obchodoch?<\/s>\n\n\n\n<\/p>\r\n<p>Existuje mnoho d\u00f4vodov, ale mysl\u00edm si, \u017ee je d\u00f4le\u017eit\u00e9 za\u010da\u0165 od imid\u017eov\u00fdch z\u00e1le\u017eitost\u00ed. Som presved\u010den\u00e1, \u017ee tak\u00fd kreat\u00edvny a detailne prepracovan\u00fd priestor ako Answear Concept Store uk\u00e1\u017ee pln\u00fa jedine\u010dnos\u0165 toho, k\u00fdm sme, a prinesie spolupr\u00e1ce so zna\u010dkami na vy\u0161\u0161iu \u00farove\u0148. Obzvl\u00e1\u0161\u0165 s t\u00fdmi, ktor\u00e9 sa st\u00e1le vo ve\u013ekej miere spoliehaj\u00fa na kamenn\u00e9 obchody pre svoje zvidite\u013enenie, \u010d\u00edm d\u00e1vaj\u00fa z\u00e1kazn\u00edkom pr\u00edle\u017eitos\u0165 vidie\u0165 ich exkluz\u00edvne, vysoko kvalitn\u00e9 produkty na mieste.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Concept store teda bude externaliz\u00e1ciou na\u0161ej strat\u00e9gie a pr\u00edstupu k budovaniu podnikania. Stane sa miestom, kde sa stret\u00e1vame so z\u00e1kazn\u00edkmi aj \u013eu\u010fmi zo sveta m\u00f3dy a kult\u00fary. Je to ur\u010dite jedine\u010dn\u00fd priestor v na\u0161om regi\u00f3ne.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p><s>Ak\u00e9 aspekty ovplyv\u0148uj\u00fa jedine\u010dn\u00fd n\u00e1kupn\u00fd z\u00e1\u017eitok v Answear Concept Store?<\/s>\n\n\n\n<\/p>\r\n<p>Pote\u0161enie z nakupovania je ovplyvnen\u00e9 samotn\u00fdm dizajnom tohto konceptu &#8211; od spektakul\u00e1rnych v\u00fdkladov navrhnut\u00fdch Annou Szcz\u0119sny, cez dizajnov\u00fd interi\u00e9r a\u017e po pohodln\u00e9 sk\u00fa\u0161obn\u00e9 kab\u00edny. \u010clovek zost\u00e1va pre n\u00e1s najd\u00f4le\u017eitej\u0161\u00ed a technol\u00f3gia m\u00e1 len podporova\u0165 n\u00e1kupn\u00fd z\u00e1\u017eitok.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>Priestor Answear Concept Store bol vytvoren\u00fd pre n\u00e1ro\u010dn\u00fdch z\u00e1kazn\u00edkov. T\u00fdm, ktor\u00fd kupuje u\u017e dobre zn\u00e1me produkty, ale aj t\u00fdm, ktor\u00fd kupuje limitovan\u00e9 a exkluz\u00edvne kolekcie kultov\u00fdch zna\u010diek, ktor\u00e9 nie s\u00fa dostupn\u00e9 inde. Hne\u010f od vstupu z\u00e1kazn\u00edka priv\u00edtaj\u00fa na\u0161i poradcovia, ktor\u00ed nie s\u00fa len predajcami, ale predov\u0161etk\u00fdm maj\u00fa za \u00falohu poskytn\u00fa\u0165 skuto\u010dn\u00fa podporu spotrebite\u013eovi pri jeho m\u00f3dnych vo\u013eb\u00e1ch, ktor\u00ed sa vyznaj\u00fa v trendoch a s\u00fa dobre informovan\u00ed o aktu\u00e1lnych m\u00f3dnych udalostiach. Okrem toho m\u00e1 Concept store oblasti, kde si m\u00f4\u017ee sadn\u00fa\u0165, odd\u00fdchnu\u0165 alebo si vychutna\u0165 \u010derstvo uvaren\u00fa k\u00e1vu. \u010eal\u0161\u00edm zauj\u00edmav\u00fdm rie\u0161en\u00edm je bod na personaliz\u00e1ciu oble\u010denia a doplnkov, ktor\u00e9 si z\u00e1kazn\u00edk zak\u00fapi.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p class=\"kropka\">Ka\u017ed\u00e9 z t\u00fdchto rie\u0161en\u00ed ukazuje, \u017ee k vytv\u00e1raniu z\u00e1kazn\u00edckeho z\u00e1\u017eitku pristupujeme mnohorozmerne.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p><s>Marta Sawicka<\/s> &#8211; Absolventka Executive MBA na Nottingham Trent University a WSB v Poznani. Lektorka na Vidmoda univerzite vo Var\u0161ave. Certifikovan\u00e1 tr\u00e9nerka Brian Tracy International. Dokon\u010dila tie\u017e mno\u017estvo kurzov v oblasti copyright a v\u00fdkonnostn\u00e9ho marketingu. Kombinuje svoje znalosti marketingu, e-commerce a mana\u017ementu. Pou\u017e\u00edva v\u0161etky tri oblasti vo svojej profesion\u00e1lnej pr\u00e1ci, \u00faspe\u0161ne buduj\u00fac rast\u00face podniky. Marta pracovala nieko\u013eko rokov v medzin\u00e1rodn\u00fdch reklamn\u00fdch agent\u00farach. Z\u00edskala mno\u017estvo ocenen\u00ed za svoje kampane: Effie, KTR, Mixx, Kreatura a st\u00e1le pova\u017euje komunik\u00e1ciu za srdce ka\u017ed\u00e9ho podnikania.<\/p>\r\n<p>\n\n\n\n<\/p>\r\n<p>V s\u00favislosti s rozv\u00edjaj\u00facim sa trhom e-commerce roz\u0161\u00edrila svoju oblas\u0165 kompetenci\u00ed o modern\u00e9 predajn\u00e9 platformy. Posledn\u00fdch nieko\u013eko rokov bola spojen\u00e1 s Moliera2 &#8211; obchodom s oble\u010den\u00edm a doplnkami z kateg\u00f3rie luxus a pr\u00e9mium, kde ako riadite\u013eka e-commerce zodpovedala za rozvoj platformy. Aktu\u00e1lne Marta Sawicka zast\u00e1va poz\u00edciu riadite\u013eky vizu\u00e1lneho marketingu Answear.<\/p>\r\n<p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010c\u00edtanie na <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">min\u00faty<\/span><\/span> Sme multibrand, a preto &#8211; na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane &#8211; vykon\u00e1vame m\u00fadru selekciu produktov, venuj\u00fac pozornos\u0165 ich kvalite &#8211; hovor\u00ed Marta Sawicka, riadite\u013eka vizu\u00e1lneho marketingu Answear.com, zd\u00f4raz\u0148uj\u00fac v\u00fdznam novej obrazovej platformy &#8222;Obliekajte svoj \u017eivot do toho, \u010do si cen\u00edte&#8220; v pozicionovan\u00ed e-commerce v segmente pr\u00e9miovej m\u00f3dy.<\/p>\n","protected":false},"author":37,"featured_media":23220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[822],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom - answear.sk blog<\/title>\n<meta name=\"description\" content=\"Sme multibrand, a preto - na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane - vykon\u00e1vame m\u00fadru selekciu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom - answear.sk blog\" \/>\n<meta property=\"og:description\" content=\"Sme multibrand, a preto - na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane - vykon\u00e1vame m\u00fadru selekciu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218\" \/>\n<meta property=\"og:site_name\" content=\"answear.sk blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T05:21:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T05:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1688\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michaela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michaela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218\",\"url\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218\",\"name\":\"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom - answear.sk blog\",\"isPartOf\":{\"@id\":\"https:\/\/answear.sk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#primaryimage\"},\"image\":{\"@id\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#primaryimage\"},\"thumbnailUrl\":\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg\",\"datePublished\":\"2024-05-23T05:21:46+00:00\",\"dateModified\":\"2024-05-23T05:27:09+00:00\",\"author\":{\"@id\":\"https:\/\/answear.sk\/blog\/#\/schema\/person\/d74cf30355490c4f5593af0380ad73b8\"},\"description\":\"Sme multibrand, a preto - na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane - vykon\u00e1vame m\u00fadru selekciu\",\"breadcrumb\":{\"@id\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#primaryimage\",\"url\":\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg\",\"contentUrl\":\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg\",\"width\":1688,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\/\/answear.sk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/answear.sk\/blog\/#website\",\"url\":\"https:\/\/answear.sk\/blog\/\",\"name\":\"answear.sk blog\",\"description\":\"M\u00f3da, trendy, rady a tipy od stylistov, novinky zo sveta m\u00f3dy. We know the ANSWEAR ;-)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/answear.sk\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/answear.sk\/blog\/#\/schema\/person\/d74cf30355490c4f5593af0380ad73b8\",\"name\":\"Michaela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/answear.sk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18f0c4fbe526d147f1b3894de0ce040d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18f0c4fbe526d147f1b3894de0ce040d?s=96&d=mm&r=g\",\"caption\":\"Michaela\"},\"url\":\"https:\/\/answear.sk\/blog\/author\/michaela\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom - answear.sk blog","description":"Sme multibrand, a preto - na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane - vykon\u00e1vame m\u00fadru selekciu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218","og_locale":"sk_SK","og_type":"article","og_title":"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom - answear.sk blog","og_description":"Sme multibrand, a preto - na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane - vykon\u00e1vame m\u00fadru selekciu","og_url":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218","og_site_name":"answear.sk blog","article_published_time":"2024-05-23T05:21:46+00:00","article_modified_time":"2024-05-23T05:27:09+00:00","og_image":[{"width":1688,"height":680,"url":"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg","type":"image\/jpeg"}],"author":"Michaela","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Michaela","Predpokladan\u00fd \u010das \u010d\u00edtania":"6 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218","url":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218","name":"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom - answear.sk blog","isPartOf":{"@id":"https:\/\/answear.sk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#primaryimage"},"image":{"@id":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#primaryimage"},"thumbnailUrl":"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg","datePublished":"2024-05-23T05:21:46+00:00","dateModified":"2024-05-23T05:27:09+00:00","author":{"@id":"https:\/\/answear.sk\/blog\/#\/schema\/person\/d74cf30355490c4f5593af0380ad73b8"},"description":"Sme multibrand, a preto - na jednej strane, poskytujeme z\u00e1kazn\u00edkom \u0161irok\u00fd v\u00fdber zna\u010diek vysok\u00e9ho konca, na druhej strane - vykon\u00e1vame m\u00fadru selekciu","breadcrumb":{"@id":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#primaryimage","url":"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg","contentUrl":"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2024\/05\/main_photo-6.jpg","width":1688,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/answear.sk\/blog\/marta-sawicka-o-produkty-sa-starame-premiovym-sposobom\/23218#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/answear.sk\/blog\/"},{"@type":"ListItem","position":2,"name":"Marta Sawicka: O produkty sa star\u00e1me pr\u00e9miov\u00fdm sp\u00f4sobom"}]},{"@type":"WebSite","@id":"https:\/\/answear.sk\/blog\/#website","url":"https:\/\/answear.sk\/blog\/","name":"answear.sk blog","description":"M\u00f3da, trendy, rady a tipy od stylistov, novinky zo sveta m\u00f3dy. We know the ANSWEAR ;-)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/answear.sk\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/answear.sk\/blog\/#\/schema\/person\/d74cf30355490c4f5593af0380ad73b8","name":"Michaela","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/answear.sk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/18f0c4fbe526d147f1b3894de0ce040d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18f0c4fbe526d147f1b3894de0ce040d?s=96&d=mm&r=g","caption":"Michaela"},"url":"https:\/\/answear.sk\/blog\/author\/michaela"}]}},"_links":{"self":[{"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/posts\/23218"}],"collection":[{"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/comments?post=23218"}],"version-history":[{"count":15,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/posts\/23218\/revisions"}],"predecessor-version":[{"id":23235,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/posts\/23218\/revisions\/23235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/media\/23220"}],"wp:attachment":[{"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/media?parent=23218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/categories?post=23218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/answear.sk\/blog\/wp-json\/wp\/v2\/tags?post=23218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}