{"id":23236,"date":"2024-05-23T14:59:05","date_gmt":"2024-05-23T12:59:05","guid":{"rendered":"https:\/\/answear.sk\/blog\/?p=23236"},"modified":"2024-05-23T15:06:27","modified_gmt":"2024-05-23T13:06:27","slug":"otvorili-sme-answear-concept-store-vo-fabrike-norblin","status":"publish","type":"post","link":"https:\/\/answear.sk\/blog\/otvorili-sme-answear-concept-store-vo-fabrike-norblin\/23236","title":{"rendered":"Otvorili sme Answear Concept Store vo Fabrike Norblin!"},"content":{"rendered":"\u010c\u00edtanie na <\/span> 5<\/span> min\u00faty<\/span><\/span>\n

Answear Concept Store sa pr\u00e1ve otvoril v prest\u00ed\u017enej Fabrike Norblin vo Var\u0161ave. V esteticky pr\u00edjemn\u00fdch, ne\u0161tandardne zariaden\u00fdch interi\u00e9roch sa m\u00f3da stret\u00e1va s kreativitou, \u010do prin\u00e1\u0161a n\u00e1kupn\u00fd z\u00e1\u017eitok na najvy\u0161\u0161ej \u00farovni. Objavte s nami tento jedine\u010dn\u00fd m\u00f3dny bod na mape Var\u0161avy.<\/strong><\/p>\n\n\n\n\n\n\n\n

V centre Var\u0161avy, na ulici \u017belazna, v zn\u00e1mej a \u010dasto nav\u0161tevovanej Fabrike Norblin sa pr\u00e1ve otvoril Answear Concept Store. Plocha obchodu s rozlohou 2000 m\u00b2 bola rozdelen\u00e1 na produktov\u00e9 z\u00f3ny. Ka\u017ed\u00e1 z nich je pln\u00e1 v\u0161estrannej a rozmanitej ponuky zna\u010diek ako Michael Kors, Victoria Beckham, Nanushka, Iro, Diesel, AllSaints, Tory Burch, Missoni, Giuseppe Zanotti, Coach, Swarovski alebo Furla, ako aj adidas, Calvin Klein, Boss, Tommy Hilfiger alebo Polo Ralph Lauren.<\/p>\n\n\n\n

Av\u0161ak, Answear Concept Store je viac ako len obchod. Je to priestor, kde sa nakupovanie st\u00e1va nezabudnute\u013en\u00fdm z\u00e1\u017eitkom. Okrem vybran\u00fdch, exkluz\u00edvnych kolekci\u00ed va\u0161ich ob\u013e\u00faben\u00fdch m\u00f3dnych zna\u010diek n\u00e1jdu z\u00e1kazn\u00edci z\u00f3ny aj oddych alebo z\u00e1bavu a m\u00f4\u017eu \u010derpa\u0165 m\u00f3dne in\u0161pir\u00e1cie. „Otvorenie Concept storu v tejto podobe a na tomto konkr\u00e9tnom, starostlivo vybranom mieste, je tie\u017e realiz\u00e1ciou predpokladov na\u0161ej strat\u00e9gie a dokon\u010den\u00edm zmeny pozicionovania Answear a jeho ponuky „pr\u00e9miov\u00fdch m\u00f3dnych zna\u010diek“ – hovor\u00ed Marta Sawicka, riadite\u013eka vizu\u00e1lneho marketingu Answear.<\/p>\n\n\n\n

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P\u00f4sobiv\u00fd interi\u00e9rov\u00fd dizajn<\/h2>\n\n\n\n

Pri \u00faprave interi\u00e9ru Concept storu hraj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu farby, pou\u017eit\u00e9 materi\u00e1ly odkazuj\u00face na pr\u00edrodu a starostlivo vybran\u00e9 detaily ako: na mieru vyroben\u00e1 dreven\u00e1 podlaha, ne\u0161tandardn\u00fd n\u00e1bytok navrhnut\u00fd pre potreby obchodu a umeleck\u00e9, obrovsk\u00e9 v\u00fdkladn\u00e9 skrine navrhnut\u00e9 Annou Szcz\u0119sny, umelky\u0148ou zn\u00e1mou spolupr\u00e1cou s najv\u00e4\u010d\u0161\u00edmi m\u00f3dnymi domami.<\/p>\n\n\n\n

Do Answear Concept Store ved\u00fa dva hlavn\u00e9 vchody. Prv\u00fd smeruje priamo do z\u00f3ny smart fashion, kde tmav\u0161ie farebn\u00e9 kombin\u00e1cie nab\u00e1daj\u00fa k objavovaniu elegantnej\u0161\u00edch a sofistikovanej\u0161\u00edch n\u00e1vrhov. Druh\u00fd vchod naopak predstavuje svetlej\u0161ie kombin\u00e1cie, o\u017eivuj\u00face atmosf\u00e9ru a predstavuj\u00face viac le\u017e\u00e9rne, \u013eahk\u00e9 \u0161t\u00fdly.<\/p>\n\n\n\n

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„Priestor je rozdelen\u00fd na p\u00e1nske a d\u00e1mske sektory. Prv\u00e1 z\u00f3na je krajinou elegancie, kde sa tmav\u00e9 povrchov\u00e9 \u00fapravy a mosadzn\u00e9 akcenty mie\u0161aj\u00fa s pr\u00edrodnou kr\u00e1sou dreva a kame\u0148a. Steny zdoben\u00e9 sofistikovan\u00fdmi tapetami sa mie\u0161aj\u00fa s tmav\u00fdm povrchom vytvoren\u00fdm na objedn\u00e1vku. Materi\u00e1ly ako plech a sklo prin\u00e1\u0161aj\u00fa sc\u00e9nu minimalistickej sofistikovanosti“ – opisuje Iwona Kwadrans, mana\u017e\u00e9rka interi\u00e9rov\u00e9ho dizajnu v Answear.<\/p>\n\n\n\n

V\u00fdrazn\u00fdm prvkom Answear Concept Store s\u00fa tie\u017e priestrann\u00e9 sk\u00fa\u0161obn\u00e9 kab\u00edny s odpo\u010dinkovou z\u00f3nou pre sprev\u00e1dzaj\u00facich n\u00e1v\u0161tevn\u00edkov, udr\u017eiavan\u00e9 v svetl\u00fdch farb\u00e1ch, s ve\u013ek\u00fdmi pohodln\u00fdmi boxami. Medzi z\u00f3nami n\u00e1jdete doplnkov\u00e9 sk\u00fa\u0161obn\u00e9 miestnosti v podobe zauj\u00edmav\u00fdch, vo\u013ene stojacich blokov.<\/p>\n\n\n\n

Viac ne\u017e len obchod<\/h2>\n\n\n\n

Answear Concept Store je miesto, ktor\u00e9 presahuje be\u017en\u00e9 ch\u00e1panie obchodu, kde si kupujeme hotov\u00e9 produkty. Najfarebnej\u0161ou a najkreat\u00edvnej\u0161ou z\u00f3nou Concept storu je „Tailor“ z\u00f3na prisp\u00f4sobenia a \u00fapravy, kde si r\u00f4znymi sp\u00f4sobmi m\u00f4\u017eete personalizova\u0165 alebo prisp\u00f4sobi\u0165 veci, ktor\u00e9 kupujete, pod\u013ea svojich potrieb. Tailor’s Point tie\u017e pon\u00faka kraj\u010d\u00edrske \u00fapravy, od najjednoduch\u0161\u00edch, ako je skr\u00e1tenie a pre\u0161\u00edvanie, a\u017e po zlo\u017eitej\u0161ie, individu\u00e1lne cenovo ohodnoten\u00e9 slu\u017eby. Pre umelecky zalo\u017een\u00fdch je tu mo\u017enos\u0165 personalizova\u0165 oble\u010denie, top\u00e1nky a ta\u0161ky pomocou fixiek a farieb.<\/p>\n\n\n\n

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Concept store tie\u017e obsahuje Answear x Coffeedesk kaviare\u0148. Je to origin\u00e1lny projekt, obklopen\u00fd rastlinn\u00fdm sklen\u00edkom, kde si m\u00f4\u017eete vychutna\u0165 vynikaj\u00facu \u0161peci\u00e1lnu k\u00e1vu a viac. Baristi z t\u00edmu zna\u010dky Coffeedesk s\u00fa zodpovedn\u00ed za najvy\u0161\u0161iu kvalitu ponuky kaviarne. Hlavnou fazu\u013eou pou\u017e\u00edvanou pre espresso a mlie\u010dne k\u00e1vy je braz\u00edlska Campo das Vertentes. Okrem toho si na mieste m\u00f4\u017eete vychutna\u0165 r\u00f4zne druhy k\u00e1v, od fermentovan\u00fdch k\u00e1v a\u017e po tie, ktor\u00e9 s\u00fa pestovan\u00e9 na vulkanick\u00fdch p\u00f4dach alebo sa vyzna\u010duj\u00fa jemnou chu\u0165ou paradajok.<\/p>\n\n\n\n

Concept store je tie\u017e miestom stretnut\u00ed pre z\u00e1kazn\u00edkov aj \u013eud\u00ed zo sveta m\u00f3dy a kult\u00fary. Podujatia, organizovan\u00e9 v spolupr\u00e1ci so zna\u010dkami, bud\u00fa pr\u00edle\u017eitos\u0165ou dozvedie\u0165 sa e\u0161te viac o ponuke produktov a my\u0161lienkach, ktor\u00e9 stoja za rozvojom zna\u010diek dostupn\u00fdch na Answear. A toto s\u00fa len niektor\u00e9 z pl\u00e1novan\u00fdch aktiv\u00edt, ktor\u00e9 sa bud\u00fa kona\u0165 v priestore obchodu na 2. poschod\u00ed budovy „Plater“ vo Fabrike Norblin.<\/p>\n\n\n\n

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Rovnov\u00e1ha medzi technol\u00f3giou a skuto\u010dn\u00fdm n\u00e1kupn\u00fdm z\u00e1\u017eitkom<\/h2>\n\n\n\n

Priestor Answear Concept Store bol vytvoren\u00fd pre n\u00e1ro\u010dn\u00fdch z\u00e1kazn\u00edkov. Hne\u010f od vstupu ich priv\u00edtaj\u00fa poradcovia, ktor\u00ed nie s\u00fa len predajcami, ale predov\u0161etk\u00fdm maj\u00fa za \u00falohu poskytova\u0165 skuto\u010dn\u00fa podporu spotrebite\u013eom pri ich m\u00f3dnych vo\u013eb\u00e1ch, poznaj\u00fa trendy a s\u00fa dokonale obozn\u00e1men\u00ed s aktu\u00e1lnymi m\u00f3dnymi udalos\u0165ami.<\/p>\n\n\n\n

„\u010clovek zost\u00e1va pre n\u00e1s najd\u00f4le\u017eitej\u0161\u00ed a technol\u00f3gia m\u00e1 len podporova\u0165 n\u00e1kupn\u00fd proces“ – hovor\u00ed Marta Sawicka, vysvet\u013euj\u00fac my\u0161lienku dizajnu spotrebite\u013esk\u00e9ho z\u00e1\u017eitku v Concept store.<\/p>\n\n\n\n

Medzi zariadeniami s\u00fa priestrann\u00e9, inteligentn\u00e9 sk\u00fa\u0161obn\u00e9 kab\u00edny, ktor\u00e9 umo\u017e\u0148uj\u00fa r\u00fdchly v\u00fdber ve\u013ekosti alebo farby oble\u010denia bez opustenia kab\u00edny, obrazovky umiestnen\u00e9 v obchode so zv\u00fd\u0161en\u00fdm matn\u00fdm povrchom pre vizu\u00e1lny komfort z\u00e1kazn\u00edkov a, po prv\u00fdkr\u00e1t na svete pou\u017eit\u00e9, ultramodern\u00e9 pokladni\u010dn\u00e9 po\u010d\u00edta\u010de Elo Touch s dvomi obrazovkami pre predajcu a z\u00e1kazn\u00edka, ktor\u00e9 robia n\u00e1kupn\u00fd z\u00e1\u017eitok interakt\u00edvnym a transparentn\u00fdm. Okrem toho bude na mieste dostupn\u00fd Pickup Point, ktor\u00fd je stanica na vyzdvihnutie online objedn\u00e1vok uroben\u00fdch na www.answear.com<\/a>, spolu s mo\u017enos\u0165ou vysk\u00fa\u0161ania objednan\u00fdch vec\u00ed a ich vy\u017eehlenia na mieste.<\/p>\n\n\n\n

Ka\u017ed\u00fd z prvkov, ktor\u00e9 tvoria dizajn a funk\u010dnos\u0165 Answear Concept Store, rob\u00ed nakupovanie tam skuto\u010dn\u00fdm pote\u0161en\u00edm.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010c\u00edtanie na <\/span> 5<\/span> min\u00faty<\/span><\/span> Answear Concept Store sa pr\u00e1ve otvoril v prest\u00ed\u017enej Fabrike Norblin vo Var\u0161ave. V esteticky pr\u00edjemn\u00fdch, ne\u0161tandardne zariaden\u00fdch interi\u00e9roch sa m\u00f3da stret\u00e1va s kreativitou, \u010do prin\u00e1\u0161a n\u00e1kupn\u00fd z\u00e1\u017eitok na najvy\u0161\u0161ej \u00farovni. Objavte s nami tento jedine\u010dn\u00fd m\u00f3dny bod na mape Var\u0161avy.<\/p>\n","protected":false},"author":37,"featured_media":23237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[918],"tags":[],"yoast_head":"\nOtvorili sme Answear Concept Store vo Fabrike Norblin! - answear.sk blog<\/title>\n<meta name=\"description\" content=\"Answear Concept Store sa pr\u00e1ve otvoril v prest\u00ed\u017enej Fabrike Norblin vo Var\u0161ave. 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