{"id":23972,"date":"2025-04-01T06:55:26","date_gmt":"2025-04-01T04:55:26","guid":{"rendered":"https:\/\/answear.sk\/blog\/?p=23972"},"modified":"2025-04-01T06:55:26","modified_gmt":"2025-04-01T04:55:26","slug":"laska-v-mode-rozne-styly-znaciek-z-novej-kampane-answear-ss25","status":"publish","type":"post","link":"https:\/\/answear.sk\/blog\/laska-v-mode-rozne-styly-znaciek-z-novej-kampane-answear-ss25\/23972","title":{"rendered":"L\u00e1ska v m\u00f3de: R\u00f4zne \u0161t\u00fdly zna\u010diek z novej kampane Answear SS25"},"content":{"rendered":"\u010c\u00edtanie na <\/span> 3<\/span> min\u00faty<\/span><\/span>\r\n

M\u00f3da nie je len o oble\u010den\u00ed – je o em\u00f3ci\u00e1ch, vz\u0165ahoch a pr\u00edbehoch, ktor\u00e9 vyjadrujeme skrz \u0161t\u00fdl. V na\u0161ej najnov\u0161ej kampani Answear.sk pre sez\u00f3nu SS25 sa zameriavame na odv\u00e1\u017ene kontrasty, kombinuj\u00fac na prv\u00fd poh\u013ead rozdielne \u0161t\u00fdly premiov\u00fdch zna\u010diek. Tak ako v \u017eivote, tak aj v m\u00f3de kontrasty m\u00f4\u017eu vytv\u00e1ra\u0165 fascinuj\u00face kombin\u00e1cie.<\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Kampa\u0148 „Zaha\u013ete svoj \u017eivot do vz\u00e1cnych vec\u00ed“<\/s> povzbudzuje k experimentovaniu, objavovaniu nov\u00fdch estet\u00edk a odv\u00e1\u017enej kombin\u00e1cii prvkov, ktor\u00e9 odr\u00e1\u017eaj\u00fa na\u0161u osobnos\u0165. V troch reklamn\u00fdch spotoch sa tri dvojice zna\u010diek sna\u017eili n\u00e1js\u0165 spolo\u010dn\u00fd jazyk. Patrizia Pepe s adidas, Pinko s AllSaints a BOSS s Birkenstock<\/s> – zna\u010dky, ktor\u00e9 by sa mohli na prv\u00fd poh\u013ead zda\u0165 absol\u00fatne rozdielne, v tejto kampani vytv\u00e1raj\u00fa \u00fa\u017easn\u00e9, v\u00e1\u0161niv\u00e9 kombin\u00e1cie. Za ka\u017edou z t\u00fdchto zna\u010diek stoja fascinuj\u00face pr\u00edbehy a origin\u00e1lne pr\u00edstupy k m\u00f3de. A za realiz\u00e1ciou ka\u017ed\u00e9ho spotu st\u00e1la v\u00fdzva vytvori\u0165 \u0161t\u00fdly, o ktor\u00fdch porozpr\u00e1va hlavn\u00fd stylista Answear, \u0141ukasz Witek<\/s>.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

„M\u00f4\u017ee<\/span> sa<\/span> adidas <\/span>zamilova\u0165<\/span> do Patrizia <\/span>Pepe<\/span>?<\/span>„<\/h2>\r\n\r\n\r\n\r\n

Patrizia Pepe<\/s>: Talianska zmyselnos\u0165 s n\u00e1dychom ir\u00f3nie, vznikla z pravej talianskej l\u00e1sky k m\u00f3de. Zakladatelia, Patrizia Bambi a Claudio Orrea, spojili svoje sk\u00fasenosti a v\u00e1\u0161e\u0148 a vytvorili zna\u010dku vo Florencii, ktor\u00e1 sa vyzna\u010duje odv\u00e1\u017enou zmyselnos\u0165ou plnou kontrastov a protikladov. Kolekcie kombinuj\u00fa ka\u017edodenn\u00fa praktickos\u0165 s n\u00e1dychom glamour. Typick\u00e9 pre Patriziu Pepe s\u00fa sofistikovan\u00e9 farby, odv\u00e1\u017en\u00e9 vzory a hrav\u00e9 l\u00ednie, ktor\u00e9 zd\u00f4raz\u0148uj\u00fa \u017eenskos\u0165 a individualitu.<\/p>\r\n\r\n\r\n\r\n

Adidas<\/s>: M\u00f3dna ikona s ne\u010dakanou hist\u00f3riou, dnes synonymum pre \u0161portov\u00fa m\u00f3du a inov\u00e1cie, adidas m\u00e1 korene siahaj\u00face a\u017e do 20. rokov 20. storo\u010dia. Zo skromn\u00fdch za\u010diatkov v nemeckej pracovni a\u017e po glob\u00e1lny kult\u00farny vplyv, adidas dokazuje, \u017ee skuto\u010dn\u00e1 m\u00f3dna ikona nikdy neprestane in\u0161pirova\u0165.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

\u0141ukasz Witek, hlavn\u00fd stylista Answear: „Pri tejto kombin\u00e1cii bola najv\u00e4\u010d\u0161ia v\u00fdzva v stylingu, preto\u017ee Patrizia Pepe je ve\u013emi \u017eensk\u00e1 zna\u010dka a vzdialen\u00e1 od streetwearov\u00e9ho vibe adidas. No pr\u00e1ve v tom bola kr\u00e1sa premeny.“<\/p>\r\n\r\n\r\n\r\n

„M\u00f4\u017eu<\/span> by\u0165 Pinko a AllSaints <\/span>najlep\u0161ie<\/span> kamar\u00e1tky<\/span>?<\/span>„<\/h2>\r\n\r\n\r\n\r\n

Pinko<\/s>: Kr\u00e1sna odvaha by\u0165 sama sebou aj toto symbolizuje t\u00e1to talianska zna\u010dka, zalo\u017een\u00e1 na konci 80. rokov, sa od za\u010diatku zameriava na dizajn pre siln\u00e9 a nez\u00e1visl\u00e9 \u017eeny. Odv\u00e1\u017en\u00e9 strihy a ikonick\u00e9 detaily, ako Pinko Love Bag so symbolom letiacej lastovi\u010dky, pod\u010dierkuj\u00fa hodnoty zna\u010dky – silu, eleganciu a odvahu.<\/p>\r\n\r\n\r\n\r\n

AllSaints<\/s>: Avantgarda s mestskou eleganciou, britsk\u00e1 zna\u010dka z Notting Hill, zalo\u017een\u00e1 v roku 1994, sp\u00e1ja mestsk\u00fa eleganciu s rebelsk\u00fdm duchom.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

„M\u00f4\u017eu<\/span> si BOSS a BIRKENSTOCK <\/span>rozumie\u0165<\/span><\/span>?“<\/h2>\r\n\r\n\r\n\r\n

BOSS<\/s>: Modern\u00fd dizajn a ikonick\u00e9 kraj\u010d\u00edrstvo, t\u00e1to zna\u010dka pon\u00faka dynamick\u00e9, modern\u00e9 dizajny pre sebavedom\u00fdch \u013eud\u00ed, ktor\u00ed ved\u00fa \u017eivot s \u0161t\u00fdlom a cti\u017eadostivos\u0165ou.<\/p>\r\n\r\n\r\n\r\n

Birkenstock<\/s>: Kultov\u00fd fenom\u00e9n, ktor\u00fd pre\u017eil st\u00e1ro\u010dia, u\u017e viac ako 250 rokov sp\u00e1ja trad\u00edciu s modernos\u0165ou a stavia na pohodl\u00ed a kvalite.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Answear touto kampa\u0148ou dokazuje, \u017ee m\u00f3da je priestor, kde niet miesta pre nudu. Naopak – zd\u00e1nlivo opa\u010dn\u00e9 svety sa sp\u00e1jaj\u00fa a vytv\u00e1raj\u00fa nie\u010do jedine\u010dn\u00e9. Experimentovanie, odvaha a kombinovanie nov\u00fdch \u0161t\u00fdlov m\u00f4\u017ee prinies\u0165 nielen spokojnos\u0165, ale aj sp\u00e1ja\u0165 \u013eud\u00ed. Ako hovor\u00ed heslo kampane: „Zaha\u013ete svoj \u017eivot do vz\u00e1cnych vec\u00ed“<\/s> a u\u017e\u00edvajte si m\u00f3du.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\u010c\u00edtanie na <\/span> 3<\/span> min\u00faty<\/span><\/span> M\u00f3da nie je len o oble\u010den\u00ed – je o em\u00f3ci\u00e1ch, vz\u0165ahoch a pr\u00edbehoch, ktor\u00e9 vyjadrujeme skrz \u0161t\u00fdl. V na\u0161ej najnov\u0161ej kampani Answear.sk pre sez\u00f3nu SS25 sa zameriavame na odv\u00e1\u017ene kontrasty, kombinuj\u00fac na prv\u00fd poh\u013ead rozdielne \u0161t\u00fdly premiov\u00fdch zna\u010diek. Tak ako v \u017eivote, tak aj v m\u00f3de kontrasty m\u00f4\u017eu vytv\u00e1ra\u0165 fascinuj\u00face kombin\u00e1cie.<\/p>\n","protected":false},"author":37,"featured_media":23975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[],"yoast_head":"\nL\u00e1ska v m\u00f3de: R\u00f4zne \u0161t\u00fdly zna\u010diek z novej kampane Answear SS25 - answear.sk blog<\/title>\n<meta name=\"description\" content=\"M\u00f3da nie je len o oble\u010den\u00ed - je o em\u00f3ci\u00e1ch, vz\u0165ahoch a pr\u00edbehoch, ktor\u00e9 vyjadrujeme skrz \u0161t\u00fdl. 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