{"id":24280,"date":"2025-09-22T08:35:09","date_gmt":"2025-09-22T06:35:09","guid":{"rendered":"https:\/\/answear.sk\/blog\/?p=24280"},"modified":"2025-09-22T09:45:20","modified_gmt":"2025-09-22T07:45:20","slug":"zahalte-svoj-zivot-do-vzacnych-veci-jesenna-kampan-answear-je-filmom-o-vztahoch-a-emociach","status":"publish","type":"post","link":"https:\/\/answear.sk\/blog\/zahalte-svoj-zivot-do-vzacnych-veci-jesenna-kampan-answear-je-filmom-o-vztahoch-a-emociach\/24280","title":{"rendered":"Jesenn\u00e1 kampa\u0148 Answear: M\u00f3da a em\u00f3cie v spolo\u010dnom rytme"},"content":{"rendered":"\u010c\u00edtanie na <\/span> 3<\/span> min\u00faty<\/span><\/span>\r\n

M\u00f3da nie je len o tom, \u010do si oble\u010dieme. Vie hovori\u0165 o tom, \u010do c\u00edtime, \u010do si pam\u00e4t\u00e1me a \u010do chceme svetu uk\u00e1za\u0165. Na\u0161a nov\u00e1 jesenn\u00e1 kampa\u0148 \u201eZaha\u013ete svoj \u017eivot do vz\u00e1cnych vec\u00ed\u201c preto nie je len o \u0161at\u00e1ch \u010di kab\u00e1te. Je to vizu\u00e1lny z\u00e1\u017eitok, ktor\u00fd pripom\u00edna kr\u00e1tky film \u2013 o l\u00e1ske, intimite a o teple, ktor\u00e9 vznik\u00e1, ke\u010f s\u00fa si dvaja \u013eudia bl\u00edzko.<\/span><\/span><\/strong>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

Ke\u010f sa ko\u0161e\u013ea a \u0161aty st\u00e1vaj\u00fa hrdinami pr\u00edbehu<\/h2>\r\n\r\n\r\n\r\n

Prv\u00fd spot n\u00e1s vtiahne do komornej atmosf\u00e9ry hotelovej izby. Na pl\u00e1tne sa objavuje biela bavlnen\u00e1 ko\u0161e\u013ea Paul Smith <\/s> a \u0161aty s \u010dipkou Twinset<\/s> \u2013 no tentokr\u00e1t nie ako m\u00f3dne k\u00fasky, ale ako nositelia pr\u00edbehu o bl\u00edzkosti. Ka\u017ed\u00fd pohyb tane\u010dn\u00edkov je ako veta v po\u00e9zii a slogan
\u201eNezaha\u013euje ma, aby ma skryla. Zaha\u013euje ma, aby odhalila viac\u201c<\/s> odkr\u00fdva kr\u00e1sny paradox \u2013 \u017ee oble\u010denie nemus\u00ed skr\u00fdva\u0165, ale naopak, m\u00f4\u017ee odha\u013eova\u0165 vn\u00fatorn\u00fd svet \u010dloveka.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Park, kde kab\u00e1t hovor\u00ed o l\u00e1ske<\/h2>\r\n\r\n\r\n\r\n

Druh\u00fd spot n\u00e1s pres\u00fava do parku pln\u00e9ho svetla a pohybu. Tentoraz do deja vstupuje nov\u00fd hrdina \u2013 vlnen\u00fd kab\u00e1t Patrizia Pepe<\/s> . Jeho \u00faloha je dvojak\u00e1: chr\u00e1ni\u0165 pred zimou, ale aj symbolizova\u0165 emocion\u00e1lne teplo, ktor\u00e9 medzi dvoma \u013eu\u010fmi prirodzene vznik\u00e1. Slov\u00e1 \u201eNepotrebujete ho, aby v\u00e1s zohrial. Potrebujete ho, aby ste c\u00edtili teplo\u201c<\/s> s\u00fa mementom toho, \u017ee m\u00f3da vie by\u0165 m\u00e9diom pocitov, spomienok a int\u00edmnych prepojen\u00ed.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Kamera, tanec a em\u00f3cie<\/h2>\r\n\r\n\r\n\r\n

Za kamerou stoj\u00ed Adi Halfin<\/s>, re\u017eis\u00e9rka s umeleck\u00fdm poh\u013eadom na pohyb a vizu\u00e1lne metafory. Jej rukopis je c\u00edti\u0165 v ka\u017edom z\u00e1bere \u2013 kamera sa pohybuje bl\u00edzko tiel, nasleduje em\u00f3cie, zachyt\u00e1va nap\u00e4tie aj nehu. Choreografia Emilie Leriche<\/s> pos\u00fava oble\u010denie z roviny stylingu do roviny samotn\u00e9ho rozpr\u00e1va\u010da pr\u00edbehu.<\/p>\r\n\r\n\r\n\r\n

Siln\u00fa energiu v spotoch prin\u00e1\u0161aj\u00fa aj interpreti \u2013 Mathilde Lin<\/s> (zn\u00e1ma z videoklipu Harryho Stylesa As It Was), David Lagerqvist, Angele Villanueva Jara<\/s> (finalistka You Can Dance) a Mermoz Melchior<\/s>. Ka\u017ed\u00fd z nich dod\u00e1va kampani autenticitu a osobit\u00fd v\u00fdraz.<\/p>\r\n\r\n\r\n\r\n

Styling, ktor\u00fd rozpr\u00e1va<\/h2>\r\n\r\n\r\n\r\n

Za vizu\u00e1lnu identitu je zodpovedn\u00fd \u0141ukasz Witek, hlavn\u00fd stylista Answear<\/s>. Jeho v\u00fdber nad\u010dasov\u00fdch a v\u00fdrazn\u00fdch k\u00faskov z pr\u00e9miov\u00fdch zna\u010diek pod\u010diarkuje fakt, \u017ee m\u00f3da tu nie je len ozdobou, ale nosite\u013eom v\u00fdznamov.<\/p>\r\n\r\n\r\n\r\n

\u201eJeden kus oble\u010denia m\u00f4\u017ee ma\u0165 mnoho v\u00fdznamov \u2013 pod\u013ea toho, kto ho nos\u00ed a v akej chv\u00edli. Tak ako vz\u0165ahy maj\u00fa svoje nuansy, aj oble\u010denie men\u00ed svoje posolstvo pod\u013ea kontextu,\u201c hovor\u00ed Marta Sawicka, marketingov\u00e1 riadite\u013eka Answear.com.<\/s><\/p>\r\n\r\n\r\n\r\n

M\u00f3da, ktor\u00e1 zost\u00e1va v pam\u00e4ti<\/h2>\r\n\r\n\r\n\r\n

Na\u0161a nov\u00e1 kampa\u0148 je viac ne\u017e reklama. Je to umeleck\u00fd film v skr\u00e1tenej verzii \u2013 vizu\u00e1lna po\u00e9zia, ktor\u00e1 dok\u00e1\u017ee spusti\u0165 lav\u00ednu spomienok, em\u00f3ci\u00ed a ot\u00e1zok. Je to pripomienka, \u017ee m\u00f3da nie je len to, \u010do m\u00e1me na sebe. Je to aj to, \u010do c\u00edtime, ke\u010f ju nos\u00edme.<\/p>\r\n\r\n\r\n\r\n

Zaha\u013ete svoj \u017eivot do vz\u00e1cnych vec\u00ed <\/s>\u2013 preto\u017ee oble\u010denie m\u00f4\u017ee by\u0165 k\u013e\u00fa\u010dom k odhaleniu toho najcennej\u0161ieho: em\u00f3ci\u00ed.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Kredit<\/s>
Director: Adi Halfin
Choreography: Emilie Leriche
Agency: Saatchi & Saatchi
Client Service: Ma\u0142gorzata Wajdziak, Aleksandra Mielec
Strategy: Rados\u0142aw Chrobot, Agnieszka Kwa\u015bniewska
Creative: Magda Drozdowska, Quentin Carenzo, Sonia Nowacka
Production: Marta Gierej, Magdalena Barszcz
Answear: Marta Sawicka, Katarzyna Kaczmarczyk
Head of Styling, Answear: \u0141ukasz Witek
Production House: SHOOT ME
Producer: Zdzich Heydel
Production Manager: Jagoda J\u0119drzejewska
Post-production: VEIN
Sound: G\u0142o\u015bno<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\u010c\u00edtanie na <\/span> 3<\/span> min\u00faty<\/span><\/span> M\u00f3da nie je len o tom, \u010do si oble\u010dieme. Vie hovori\u0165 o tom, \u010do c\u00edtime, \u010do si pam\u00e4t\u00e1me a \u010do chceme svetu uk\u00e1za\u0165. Na\u0161a nov\u00e1 jesenn\u00e1 kampa\u0148 \u201eZaha\u013ete svoj \u017eivot do vz\u00e1cnych vec\u00ed\u201c preto nie je len o \u0161at\u00e1ch \u010di kab\u00e1te. Je to vizu\u00e1lny z\u00e1\u017eitok, ktor\u00fd pripom\u00edna kr\u00e1tky film \u2013 o l\u00e1ske, intimite a o … Pokra\u010dova\u0165 v \u010d\u00edtan\u00ed: Jesenn\u00e1 kampa\u0148 Answear: M\u00f3da a em\u00f3cie v spolo\u010dnom rytme<\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":24283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[],"yoast_head":"\nJesenn\u00e1 kampa\u0148 Answear: M\u00f3da a em\u00f3cie v spolo\u010dnom rytme - answear.sk blog<\/title>\n<meta name=\"description\" content=\"M\u00f3da nie je len o tom, \u010do si oble\u010dieme. Vie hovori\u0165 o tom, \u010do c\u00edtime, \u010do si pam\u00e4t\u00e1me a \u010do chceme svetu uk\u00e1za\u0165. 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