{"id":24795,"date":"2026-04-02T11:52:35","date_gmt":"2026-04-02T09:52:35","guid":{"rendered":"https:\/\/answear.sk\/blog\/?p=24795"},"modified":"2026-04-02T11:56:26","modified_gmt":"2026-04-02T09:56:26","slug":"answear-runway-ss26-moda-v-zrkadle-emocii","status":"publish","type":"post","link":"https:\/\/answear.sk\/blog\/answear-runway-ss26-moda-v-zrkadle-emocii\/24795","title":{"rendered":"Answear Runway SS26 \u2013 m\u00f3da v zrkadle em\u00f3ci\u00ed"},"content":{"rendered":"\u010c\u00edtanie na <\/span> 5<\/span> min\u00faty<\/span><\/span>\n

Prehliadka \u201eYour Reflection\u201c, ktor\u00e1 predstavila kolekciu SS26, uk\u00e1zala, \u017ee v nadch\u00e1dzaj\u00facej sez\u00f3ne m\u00f3da presahuje \u010dist\u00fa estetiku a st\u00e1va sa osobn\u00fdm pr\u00edbehom \u2013 ponoren\u00fdm do em\u00f3ci\u00ed, umenia a technol\u00f3gi\u00ed. Vo var\u0161avskej Fabryka Norblina sme boli svedkami smerovania s\u00fa\u010dasn\u00e9ho \u0161t\u00fdlu.<\/strong><\/p>\n\n\n\n

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M\u00f3da je zrkadlo. Odr\u00e1\u017ea to, k\u00fdm ste, ako sa c\u00edtite a \u010d\u00edm sa odv\u00e1\u017eite sta\u0165.
Toto posolstvo sprev\u00e1dzalo host\u00ed na v\u00f4bec prvej prehliadke Answear. Ve\u010der, ktor\u00fd sa konal v priestoroch Art Box Experience a Answear Concept Store, p\u00f4sobil sk\u00f4r ako multidimenzion\u00e1lne predstavenie ne\u017e tradi\u010dn\u00e1 m\u00f3dna prehliadka. U\u017e od prv\u00fdch krokov modelov bolo jasn\u00e9, \u017ee nep\u00f4jde o konven\u010dn\u00fa show. Pod re\u017eijn\u00fdm veden\u00edm Kasia Soko\u0142owska sa prezent\u00e1cia niesla v silnej dramaturgii a plynulo previedla div\u00e1kov \u0161tyrmi odli\u0161n\u00fdmi kapitolami sez\u00f3ny.<\/p>\n\n\n\n

Na m\u00f3le sa predstavili modely viac ne\u017e 20 zna\u010diek dostupn\u00fdch na answear.com, vr\u00e1tane Marciano by Guess, Marc O\u2019Polo, iBlues, Boss, Lacoste, Twinset Milano, Stine Goya, Elisabetta Franchi, Hugo a Rotate, spolu s internou zna\u010dkou Answear LAB.<\/p>\n\n\n\n

\u0160tyri n\u00e1lady SS26<\/h2>\n\n\n\n

Prehliadka bola rozdelen\u00e1 do \u0161tyroch \u0161t\u00fdlov\u00fdch l\u00edni\u00ed, ktor\u00e9 spolu vytv\u00e1rali ucelen\u00fd, no z\u00e1rove\u0148 viacvrstvov\u00fd pr\u00edbeh s\u00fa\u010dasnej m\u00f3dy.<\/p>\n\n\n\n

Retro Preppy otvorilo ve\u010der inteligentnou reinterpret\u00e1ciou klasick\u00e9ho \u0161t\u00fdlu. Sak\u00e1, Oxford ko\u0161ele a pleten\u00e9 vesty z\u00edskali \u013eahkos\u0165 v\u010faka oversized proporci\u00e1m a uvo\u013enen\u00e9mu stylingu. D\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1vali kontrasty \u2013 form\u00e1lne prvky sa sp\u00e1jali s nen\u00fatenos\u0165ou, akoby bol \u0161atn\u00edk vytvoren\u00fd intuit\u00edvne, nie pod\u013ea pravidiel. Bol to preppy \u0161t\u00fdl bez nostalgie, s jemnou d\u00e1vkou ir\u00f3nie. Elegancia sa zbavila strnulosti a stala sa osobnou, plynulou a ka\u017edodennou.<\/p>\n\n\n\n

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Resort priniesol pocit uvo\u013enenosti \u2013 \u013eahk\u00e9 materi\u00e1ly, pr\u00edrodn\u00e9 text\u00fary a svetl\u00e1, slnkom zaliata paleta. \u013danov\u00e9 obleky, jemn\u00e9 rozopnut\u00e9 ko\u0161ele a spl\u00fdvav\u00e9 \u0161aty sa pohybovali spolu s telom, reaguj\u00fac na svetlo a priestor. Ne\u0161lo o doslovn\u00fa interpret\u00e1ciu dovolenkov\u00e9ho \u0161t\u00fdlu, ale sk\u00f4r o stav mysle definovan\u00fd pokojom, slobodou a nen\u00e1padn\u00fdm luxusom. \u0160t\u00fdl, ktor\u00fd presahuje sez\u00f3nu.<\/p>\n\n\n\n

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Gelato Pastels zjemnilo vizu\u00e1lny rytmus prehliadky a prinieslo subt\u00edlnu, no vedom\u00fa zmyselnos\u0165. Pist\u00e1ciov\u00e9, citr\u00f3nov\u00e9 a malinov\u00e9 odtiene sa objavili v kontrolovanej\u0161\u00edch a sofistikovanej\u0161\u00edch podob\u00e1ch. Transparentn\u00e9 vrstvy, sat\u00e9nov\u00e9 povrchy a jemn\u00e9 \u00faplety vytv\u00e1rali \u013eahkos\u0165 bez naivity. Farba sa stala n\u00e1strojom na formovanie n\u00e1lady a em\u00f3ci\u00ed.<\/p>\n\n\n\n

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Z\u00e1vere\u010dn\u00e1 kapitola, Brit Pop, priniesla o\u010dak\u00e1van\u00e9 vyvrcholenie v plnej sile. Vyzna\u010dovala sa surovou energiou a v\u00fdraznou vizu\u00e1lnou identitou. In\u0161pirovan\u00e1 lond\u00fdnskou sc\u00e9nou 90. rokov a pretaven\u00e1 do s\u00fa\u010dasn\u00e9ho kontextu, stavila na ko\u017een\u00e9 bundy, k\u00e1rovan\u00e9 vzory, priliehav\u00e9 siluety a v\u00fdrazn\u00e9 kontrasty. Bola to najnekompromisnej\u0161ia \u010das\u0165 prehliadky \u2013 pripomienka, \u017ee m\u00f3da m\u00f4\u017ee by\u0165 st\u00e1le manifestom, formou vyjadrenia a vedom\u00fdm naru\u0161en\u00edm konvenci\u00ed.<\/p>\n\n\n\n

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V\u0160ETKY LOOKY NA ASWEAR.SK<\/a><\/div>\n<\/div>\n\n\n\n

Digit\u00e1lny rozmer<\/h2>\n\n\n\n

Vizu\u00e1lne prostredie vytvoril Natan Berkowicz, umelec pohybuj\u00faci sa na pomedz\u00ed divadla a nov\u00fdch m\u00e9di\u00ed. Jeho projekcie neboli len kulisou, ale integr\u00e1lnou s\u00fa\u010das\u0165ou prehliadky \u2013 formovali jej rytmus a prehlbovali emocion\u00e1lny z\u00e1\u017eitok.<\/p>\n\n\n\n

Prostredn\u00edctvom glitch estetiky, deform\u00e1ci\u00ed a vrstven\u00fdch obrazov vytvoril imerz\u00edvne prostredie, v ktorom m\u00f3da existovala s\u00fa\u010dasne vo fyzickej aj digit\u00e1lnej rovine.<\/p>\n\n\n\n

Za\u017ei\u0165 m\u00f3du s Answear<\/h2>\n\n\n\n

Najv\u00fdraznej\u0161\u00edm prvkom bol konzistentn\u00fd pr\u00edstup Answear k m\u00f3de ako multidimenzion\u00e1lnemu z\u00e1\u017eitku. Zna\u010dka plynulo prep\u00e1ja online a offline svet, \u010d\u00edm vytv\u00e1ra priestor, kde sa prirodzene stret\u00e1vaj\u00fa in\u0161pir\u00e1cia, em\u00f3cie a n\u00e1kup.<\/p>\n\n\n\n

\u201ePre n\u00e1s je to viac ne\u017e m\u00f3dna prehliadka \u2013 je to manifest toho, k\u00fdm sme ako zna\u010dka. Answear v\u017edy sp\u00e1jal starostlivo kur\u00e1torsk\u00fd v\u00fdber pr\u00e9miov\u00fdch zna\u010diek s autentickou v\u00e1\u0161\u0148ou pre m\u00f3du. Your Reflection je miestom stretnutia umenia, dizajnu a s\u00fa\u010dasn\u00fdch technol\u00f3gi\u00ed, ktor\u00e9 rozpr\u00e1va pr\u00edbeh m\u00f3dneho objavovania v neust\u00e1le sa meniacom svete,\u201c hovor\u00ed Marta Sawicka, Image Marketing Director v Answear.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00e9 je, \u017ee prehliadka sa nekon\u010d\u00ed na m\u00f3le. Predstaven\u00e9 looky s\u00fa dostupn\u00e9 na n\u00e1kup takmer okam\u017eite, \u010do umo\u017e\u0148uje div\u00e1kom prejs\u0165 od in\u0161pir\u00e1cie k akcii v jedinom momente. Ide o jasn\u00fd posun \u2013 m\u00f3da u\u017e nie je len n\u00e1h\u013eadom do bud\u00facnosti, ale pr\u00edtomnos\u0165ou, ktor\u00fa si m\u00f4\u017eete okam\u017eite osvoji\u0165.<\/p>\n\n\n\n

Reflexia a \u0161t\u00fdl<\/h2>\n\n\n\n

\u201eYour Reflection\u201c nevnucuje jednu estetiku. Namiesto toho pon\u00faka \u0161tyri paraleln\u00e9 cesty a jednu spolo\u010dn\u00fa ot\u00e1zku: kto ste a ako to chcete vyjadri\u0165?<\/p>\n\n\n\n

V SS26 m\u00f3da nekri\u010d\u00ed \u2013 rezonuje. Poz\u00fdva na dial\u00f3g medzi \u0161t\u00fdlmi, osobnos\u0165ami, em\u00f3ciami a trendmi. St\u00e1va sa osobnej\u0161ou, vedomej\u0161ou a bli\u017e\u0161ou jednotlivcovi. A ak je nie\u010do, \u010do t\u00e1to prehliadka jasne uk\u00e1zala, tak to, \u017ee \u0161t\u00fdl sa za\u010d\u00edna reflexiou \u2013 doslovnou aj symbolickou.<\/p>\n\n\n\n

Partneri Answear Runway SS26:
L\u2019Or\u00e9al, Lindt, Aperol Spritz, Fabryka Norblina, Art Box, Volvo Car Warszawa<\/p>\n\n\n\n

Zna\u010dky prezentovan\u00e9 na prehliadke:
Marciano by Guess, Marc O\u2019Polo, Paul & Shark, Elisabetta Franchi, iBlues, Max&Co., Munthe, Swarovski, Lacoste, Patrizia Pepe, Boss, Hugo, Gestuz, Rotate, Twinset Milano, Pinko, Stine Goya, Answear LAB, AllSaints, Barbour, Vanda Novak<\/p>\n\n\n\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u010c\u00edtanie na <\/span> 5<\/span> min\u00faty<\/span><\/span> Prehliadka \u201eYour Reflection\u201c, ktor\u00e1 predstavila kolekciu SS26, uk\u00e1zala, \u017ee v nadch\u00e1dzaj\u00facej sez\u00f3ne m\u00f3da presahuje \u010dist\u00fa estetiku a st\u00e1va sa osobn\u00fdm pr\u00edbehom \u2013 ponoren\u00fdm do em\u00f3ci\u00ed, umenia a technol\u00f3gi\u00ed. Vo var\u0161avskej Fabryka Norblina sme boli svedkami smerovania s\u00fa\u010dasn\u00e9ho \u0161t\u00fdlu.<\/p>\n","protected":false},"author":37,"featured_media":24796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[],"yoast_head":"\nAnswear Runway SS26 \u2013 m\u00f3da v zrkadle em\u00f3ci\u00ed - answear.sk blog<\/title>\n<meta name=\"description\" content=\"Prehliadka \u201eYour Reflection\u201c, ktor\u00e1 predstavila kolekciu SS26, uk\u00e1zala, \u017ee v nadch\u00e1dzaj\u00facej sez\u00f3ne m\u00f3da presahuje \u010dist\u00fa estetiku a st\u00e1va sa osobn\u00fdm\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.sk\/blog\/answear-runway-ss26-moda-v-zrkadle-emocii\/24795\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Answear Runway SS26 \u2013 m\u00f3da v zrkadle em\u00f3ci\u00ed - 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