{"id":25328,"date":"2026-10-26T12:31:43","date_gmt":"2026-10-26T11:31:43","guid":{"rendered":"https:\/\/answear.sk\/blog\/?p=25328"},"modified":"2026-10-26T12:31:43","modified_gmt":"2026-10-26T11:31:43","slug":"gant-aw26-new-york-a-umenie-nenutenej-elegancie","status":"publish","type":"post","link":"https:\/\/answear.sk\/blog\/gant-aw26-new-york-a-umenie-nenutenej-elegancie\/25328","title":{"rendered":"GANT AW26. New York a umenie nen\u00fatenej elegancie"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010c\u00edtanie na <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min\u00faty<\/span><\/span>\r\n<p class=\"wp-block-paragraph\"><strong>New York 90. rokov mal nie\u010do, \u010do sa nedalo zachyti\u0165 iba prostredn\u00edctvom trendov: prirodzen\u00fa \u013eahkos\u0165, osobit\u00fd charakter a eleganciu, ktor\u00e1 nepotrebovala \u0161peci\u00e1lnu pr\u00edle\u017eitos\u0165. GANT sa k tejto estetike vracia vo svojej kampani AW26, ktorej tv\u00e1rou je Theo James. Nov\u00fd glob\u00e1lny ambas\u00e1dor zna\u010dky n\u00e1s poz\u00fdva na in\u0161pirat\u00edvnu prech\u00e1dzku ulicami \u0161tvrte Tribeca.<\/strong><\/p>\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n<p class=\"bigletter wp-block-paragraph\">Niektor\u00e9 osobnosti sa vo svete klasickej elegancie c\u00edtia ako doma, a pritom nestr\u00e1caj\u00fa ni\u010d zo svojej s\u00fa\u010dasnej pr\u00ed\u0165a\u017elivosti. Britsk\u00fd herec Theo James, zn\u00e1my zo seri\u00e1lov The White Lotus a The Gentlemen \u010di z filmovej s\u00e9rie Divergencia, sa stal nov\u00fdm glob\u00e1lnym ambas\u00e1dorom zna\u010dky GANT. Spolupr\u00e1ca sa za\u010d\u00edna kampa\u0148ou AW26, ktor\u00e1 vznikla v newyorskej \u0161tvrti Tribeca. Filmov\u00e1 charizma herca sa tu stret\u00e1va s energiou mesta a estetikou americk\u00e9ho \u0161portov\u00e9ho \u0161t\u00fdlu, ktor\u00fa GANT formuje u\u017e cel\u00e9 desa\u0165ro\u010dia.<\/p>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Theo James je pre zna\u010dku prirodzenou vo\u013ebou. Jeho osobn\u00fd \u0161t\u00fdl charakterizuj\u00fa premyslen\u00e9 rozhodnutia, d\u00f4raz na kvalitu a nen\u00faten\u00e1 elegancia. Na to, aby zaujal, nepotrebuje ni\u010d navy\u0161e. GANT vyzn\u00e1va podobn\u00fa filozofiu. Zna\u010dka vznikla v roku 1949 v meste New Haven v \u0161t\u00e1te Connecticut a postupne si vytvorila vlastn\u00fa interpret\u00e1ciu americkej klasiky. Jej m\u00f3dny svet vych\u00e1dza z trad\u00edcie, no zost\u00e1va otvoren\u00fd modernite \u2013 je kultivovan\u00fd, funk\u010dn\u00fd a bez zbyto\u010dnej ok\u00e1zalosti.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"695\" class=\"wp-image-25331\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_13-1536x1152-1-927x695.webp\" alt=\"\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_13-1536x1152-1-927x695.webp 927w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_13-1536x1152-1-768x576.webp 768w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_13-1536x1152-1.webp 1536w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/figure>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201eNa zna\u010dke GANT ma oslovuje jej nad\u010dasovos\u0165,\u201c hovor\u00ed Theo James. Herec vyzdvihuje schopnos\u0165 zna\u010dky cti\u0165 si vlastn\u00e9 dedi\u010dstvo a z\u00e1rove\u0148 zosta\u0165 relevantnou aj v s\u00fa\u010dasnosti. Oce\u0148uje tie\u017e jej osobit\u00fa rovnov\u00e1hu medzi uvo\u013enenos\u0165ou a sofistikovanos\u0165ou. Pr\u00e1ve spojenie klasick\u00e9ho \u0161t\u00fdlu s modern\u00fdm c\u00edten\u00edm vystihuje to, \u010d\u00edm je GANT v\u00fdnimo\u010dn\u00fd.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"695\" class=\"wp-image-25332\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_EXTRA_14-1536x1152-1-927x695.webp\" alt=\"\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_EXTRA_14-1536x1152-1-927x695.webp 927w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_EXTRA_14-1536x1152-1-768x576.webp 768w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/GANT_FW26_THEO_JAMES_EXTRA_14-1536x1152-1.webp 1536w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/figure>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/answear.sk\/m\/gant\/\">GANT<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">New York, 90. roky a \u0161atn\u00edk s charakterom<\/h2>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kolekcia AW26 \u010derp\u00e1 in\u0161pir\u00e1ciu z New Yorku 90. rokov \u2013 mesta, v ktorom sa elegancia stala osobnej\u0161ou a prvky \u0161portov\u00e9ho oble\u010denia si \u010doraz \u010dastej\u0161ie nach\u00e1dzali miesto v ka\u017edodenn\u00fdch outfitoch. Dejiskom kampane je Tribeca, \u0161tvr\u0165 zn\u00e1ma svojou industri\u00e1lnou minulos\u0165ou a charakteristickou architekt\u00farou, ktor\u00e1 prirodzene dotv\u00e1ra atmosf\u00e9ru celej kolekcie. GANT sa nesna\u017e\u00ed iba o n\u00e1vrat do minulosti, ale pon\u00faka s\u00fa\u010dasn\u00fa interpret\u00e1ciu \u0161t\u00fdlu, ktor\u00fd presahuje sez\u00f3nne trendy.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"695\" data-id=\"25333\" class=\"wp-image-25333\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_5-768x1024-1-521x695.webp\" alt=\"\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_5-768x1024-1-521x695.webp 521w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_5-768x1024-1.webp 768w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"695\" data-id=\"25334\" class=\"wp-image-25334\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_1-768x1024-1-521x695.webp\" alt=\"\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_1-768x1024-1-521x695.webp 521w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_1-768x1024-1.webp 768w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V centre pozornosti s\u00fa text\u00fary a premyslen\u00e9 vrstvenie. Jednotliv\u00e9 k\u00fasky s odli\u0161n\u00fdm charakterom sa sp\u00e1jaj\u00fa do harmonick\u00fdch outfitov, v ktor\u00fdch m\u00e1 ka\u017ed\u00fd prvok svoje miesto. Je to \u0161atn\u00edk pre t\u00fdch, ktor\u00ed oce\u0148uj\u00fa klasiku, no nechc\u00fa ju vn\u00edma\u0165 ako s\u00fabor striktn\u00fdch pravidiel.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-video\"><video style=\"aspect-ratio: 1080 \/ 1920;\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium__For-Presentations-GANT_FW26_OCT_6s_9x16_W2_Clean.mp4\" controls=\"controls\" width=\"1080\" height=\"1920\"><\/video><\/figure>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Recept na nad\u010dasov\u00fd \u0161t\u00fdl<\/h2>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pre zna\u010dku GANT s\u00fa kvalita a autenticita z\u00e1kladom \u0161t\u00fdlu, nie iba doplnkom sez\u00f3nnych trendov. Ako zd\u00f4raz\u0148uje gener\u00e1lny riadite\u013e zna\u010dky Fredrik Malm, Theo James tieto hodnoty prirodzene steles\u0148uje. Spolupr\u00e1ca pom\u00f4\u017ee zna\u010dke \u010falej rozv\u00edja\u0165 jej v\u00edziu modern\u00e9ho americk\u00e9ho \u0161portov\u00e9ho \u0161t\u00fdlu a predstavi\u0165 ju publiku po celom svete.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"695\" data-id=\"25336\" class=\"wp-image-25336\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_3-768x1024-1-521x695.webp\" alt=\"\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_3-768x1024-1-521x695.webp 521w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_3-768x1024-1.webp 768w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"695\" data-id=\"25337\" class=\"wp-image-25337\" src=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_4-768x1023-1-522x695.webp\" alt=\"\" srcset=\"https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_4-768x1023-1-522x695.webp 522w, https:\/\/answear.sk\/blog\/wp-content\/uploads\/2026\/10\/Medium-_-For-Presentations-GANT_FW26_OCT_WOMEN_4-768x1023-1.webp 768w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n<p class=\"kropka wp-block-paragraph\">Odkaz kampane GANT AW26 je jednoduch\u00fd: skvel\u00fd \u0161t\u00fdl nemus\u00ed za ka\u017ed\u00fa cenu pri\u0165ahova\u0165 pozornos\u0165. Sta\u010d\u00ed, ak je premyslen\u00fd, autentick\u00fd a dostato\u010dne v\u0161estrann\u00fd na to, aby n\u00e1s sprev\u00e1dzal dlho po tom, \u010do sa jedna sez\u00f3na skon\u010d\u00ed.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010c\u00edtanie na <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min\u00faty<\/span><\/span>New York 90. rokov mal nie\u010do, \u010do sa nedalo zachyti\u0165 iba prostredn\u00edctvom trendov: prirodzen\u00fa \u013eahkos\u0165, osobit\u00fd charakter a eleganciu, ktor\u00e1 nepotrebovala \u0161peci\u00e1lnu pr\u00edle\u017eitos\u0165. GANT sa k tejto estetike vracia vo svojej kampani AW26, ktorej tv\u00e1rou je Theo James. Nov\u00fd glob\u00e1lny ambas\u00e1dor zna\u010dky n\u00e1s poz\u00fdva na in\u0161pirat\u00edvnu prech\u00e1dzku ulicami \u0161tvrte Tribeca.<\/p>\n","protected":false},"author":37,"featured_media":25329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[],"class_list":["post-25328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GANT AW26. 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